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ATSC 3.0

ATSC 3.0 leadership
across the industry.

Mark’s ATSC 3.0 work spans station launches, consumer devices, cable integration and automotive applications. He has taken on delivery, product and advisory roles for organizations working in different parts of the industry.

Explore the work

01 · Broadcasters

Helping broadcasters put ATSC 3.0 to work.

Mark’s work has included launching a broadcaster’s first ATSC 3.0 station and developing a strategy for new services. It has combined the practical work of getting on air with planning what to test next.

Univision

The Phoenix
ATSC 3.0 launch

Mark’s role
Project lead

Mark led Univision’s first ATSC 3.0 station launch at KFPH-CD in Phoenix. His work covered the broadcast system and transmitter upgrade, channel moves to partner stations, agreements, regulatory coordination and communication with distributors and viewers.

He also developed an ATSC 3.0 strategy and roadmap for a broadcaster, considering new services and practical trials.

Part of the work

Broadcast installation · Partner coordination · Service planning

02 · Receivers & software

The products people use.

Work with broadcasters and product companies has included receiver studies, device specifications, supplier selection and executive responsibility for a software product.

Pearl TV

Accessory receivers

Studied the availability of low-cost adapters and worked on reference receiver specifications, with manufacturers, chip suppliers and distribution partners.

Mark’s role
Receiver study and specification work

Sinclair / ONE Media

Consumer devices

Led a consumer-device development project, covering vendor selection, contract negotiation and project management. Defined products and specifications for ATSC 3.0 devices.

Mark’s role
Project lead and product definition

Gaian Solutions

Mobius TV

Mark served as acting president for Mobius TV, an ATSC 3.0 software platform. He aligned product features with broadcaster needs and developed technology partnerships.

Mark’s role
Acting president, Mobius TV

03 · Cable & distribution

Connecting with cable services.

New broadcast capabilities also need to work through the systems that cable operators use to reach their viewers.

Pearl TV

Cable integration
and advanced audio

Mark’s role
Integration project lead and demonstration development

Mark led cable-integration technology work for Pearl and developed proof-of-concept demonstrations of advanced broadcast audio with cable companies.

His brief included coordinating features, test plans and working-group activity with major cable companies.

Part of the work

Feature requirements · Test planning · Audio demonstrations

04 · Automotive

Taking broadcast into the car.

Automotive work has ranged from providing a place to test the technology to exploring applications with the companies that might use it.

Pearl TV

Detroit automotive trials

Mark led automotive test projects at the Motown Test Track in Detroit, providing infrastructure for automotive manufacturers to evaluate ATSC 3.0.

Mark’s role
Trial project lead

Sinclair / ONE Media

Automotive datacasting

Mark worked on business development for delivering data to vehicles over ATSC 3.0. He produced a webinar series on software updates, positioning and in-car entertainment for automotive and broadcast companies.

Mark’s role
Business development and webinar production

05 · Industry leadership

Working across organizations.

Alongside individual engagements, Mark has helped bring automotive and broadcast participants together through ATSC’s industry groups.

ATSC

Automotive planning
and implementation

Mark chaired ATSC’s automotive planning group, PT5, and became the first chair of its automotive implementation team, IT8. The work brought technical and commercial questions about broadcast services for vehicles into a shared industry forum.

PT5
Chair
Automotive planning group
IT8
Inaugural chair
Automotive implementation team

For your ATSC 3.0 project, Mark can contribute focused advice or take responsibility for leading a phase of the work.

How Mark helps

Start a conversation

Have a project in mind?

Arrange a free introductory call with Mark to discuss what you’re considering and hear his initial thoughts.

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